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The panelists at the PMI Ghana Chapter June Chapter Meeting shared their valuable
experiences and insights on this crucial topic, “Stakeholder Engagement: Lessons from Project
Managers across industries”

The panel discussion was moderated by Manualla Frimpomaa Asianoa, the VP Professional
Development for the Chapter and an IT Project Manager with MTN Ghana, who represented
the IT/Telecommunications Industry.

The panelists included:

Leonard Richmond Prince-Ashiagbor, Head of Project Management/Product Development at
Zenith Bank, representing the Banking and Finance Industry.

Gifty Alale-Akutek, Manager in charge of Risk and Research at the National Pensions Regulatory
Authority (NPRA), representing the Pensions Industry.

Benjamin Owiredu, CEO of Bensum Limited and General Manager of Farm Fresh Foods,
representing the Agricultural Industry.

Josephine Akoto-Bamfo, Project Manager with the Consulting Project Management firm,
Project Manager Creativita, representing the Construction Industry.

Bernard Owusu-Danquah, Manager in Charge of Project Risks and Stakeholder Management at
the Corporate PMO at the Electricity Company of Ghana (ECG), representing the Energy
Industry.

The panelists shared their experiences, lessons learned, insights, and perspectives on stakeholder identification, segmentation, and management. They highlighted the importance of proactively identifying stakeholders and their interests, as well as the potential impact of late or
incomplete stakeholder identification on project success.

The discussion touched on the Project Management Institute's (PMI) 5 Process Groups and 10
Knowledge Areas, emphasizing the relevance of stakeholder management across all phases of a
project. The Stakeholder Identification process, which falls under the Initiating Process Group
and the Stakeholder Management Knowledge Area, was highlighted as a critical step in
ensuring effective stakeholder engagement throughout the project lifecycle.

The audience, both in-person and virtual, actively participated in the discussion, sharing their
own experiences and perspectives on stakeholder management. The panelists' stories and
insights resonated with the attendees, who recognized the challenges and complexities
involved in managing stakeholders effectively.

 

The event underscored the importance of developing strong stakeholder management skills,
regardless of the industry or project type. Project managers must be able to identify and

engage with a diverse range of stakeholders, understand their needs and expectations, and
communicate effectively to ensure alignment and support throughout the project.
some of the key and surprising insights shared by the panelists during the stakeholder
management discussion include:

i. Inconclusive or late identification of stakeholders was highlighted as a key reason for
challenges encountered on projects. The panelists emphasized that stakeholder
identification is a critical early step that is often overlooked or not done thoroughly.
ii. The panelists shared stories and experiences that the audience found
"unbelievable", "ridiculous", and "stressful" when it came to managing stakeholders.
This suggests the panelists provided some eye-opening anecdotes about the
complexities and difficulties of effective stakeholder management in practice.

iii. It was noted that the relevance of project management skills, particularly
stakeholder management, transcends just the construction industry. The panelists
represented a diverse range of sectors, indicating that strong stakeholder
management capabilities are crucial across many industries, not just construction.

iv. In the Project Management Institute's (PMI) 5 Process Groups and 10 Knowledge
Areas matrix, the Stakeholder Identification process comes second, only after the
development of the Project Charter. This highlights the critical importance the PMI
framework places on stakeholder management as a foundational project
management skill and a key success driver.

v. The panelists shared how effective stakeholder engagement can lead to better
decision-making, risk management, accountability, and ultimately, project success.
This underscored the tangible benefits of dedicating time and resources to proactive
stakeholder management.

vi. The significant challenges and complexities of stakeholder management in practice,
as well as the growing recognition of its importance across industries beyond just
construction. The panelists' real-world experiences provided the audience with a
vivid understanding of the realities of stakeholder management.

In addition, the Panelists shared some unique strategies they use to build trust with
stakeholders:

 

1. Proactive Stakeholder Engagement

The panelists emphasized the importance of being proactive in engaging stakeholders. By
anticipating stakeholder needs and concerns and taking prompt action, they are able to
maximize stakeholder satisfaction and minimize potential obstacles. This proactive approach
helps build trust through demonstrating commitment and responsiveness.

2. Clear Communication Channels

Establishing clear communication channels with stakeholders was highlighted as a core
strategy. The panelists maintain open lines of communication to ensure stakeholders are fully
engaged, informed, and their perspectives are considered. Regular updates, feedback
solicitation, and transparent information sharing help foster trust.

3. Addressing Concerns Continually

Actively listening to stakeholder concerns and addressing them promptly was cited as a key
trust-building tactic. The panelists stressed the importance of being transparent about steps
taken to resolve issues. Timely action to address stakeholder concerns prevents minor issues
from escalating and demonstrates commitment to stakeholder needs.

4. Celebrating Successes

Publicly recognizing and celebrating stakeholder achievements and contributions was noted as
an effective way to foster trust. Acknowledging stakeholder involvement and showing
appreciation for their support creates a positive and collaborative environment. This strategy
helps stakeholders feel valued and builds goodwill.

5. Tailoring Engagement Strategies

The panelists emphasized the need to tailor engagement strategies for different stakeholders
based on their priorities, communication styles and preferences. Adapting approaches to
stakeholder needs demonstrates understanding and a commitment to meeting their unique
requirements. This flexibility helps build trust through a personalized approach.

In conclusion, the PMI Ghana Chapter event provided a valuable platform for project
management professionals to learn from the experiences of their peers and to discuss the
critical aspects of stakeholder management. The insights shared by the panelists highlighted the
need for continuous learning and adaptation in the field of project management, as well as the
importance of leveraging the PMI's knowledge and best practices to drive project success.